Z. A. Downs founded one of the earliest funeral directing establishments in Superior, Wisconsin, beginning his independent practice in 1888 after working with Lodge and Whitney, a furniture and undertaking firm. His career reflected a common path of the era, when cabinetmaking and funeral service were closely linked trades.
Downs initially operated from the Minnehaha Block on Ogden Avenue between 11th and 12th Streets, later relocating to 16th Street and Tower Avenue, where he served the community for a decade. He then moved the business to 1515 Belknap Street, remaining there for 20 years before establishing a location at 1708 Ogden Avenue.
Following Z. A. Downs’ death in 1936, leadership passed to his son, William M. Downs, Sr., who served as president for three decades. In 1966, his son, Robert G. Downs, assumed the role, continuing the family’s multi-generational stewardship of the business.
Over the years, the funeral home evolved alongside the community. Earlier locations were adapted homes and storefronts, but in 1955 a significant milestone was reached with the construction of a dedicated funeral facility at 19th Street and Ogden Avenue. This purpose-built location served families for nearly 70 years, until June of 2024.
In 1992, fourth-generation funeral director Robert G. Downs, Jr. became owner alongside Al Butterworth. Together, they led the organization for more than two decades, with Rob serving as president and Al as vice president. Downs retired in 2015 after 38 years of service, while Al continued serving families until April 2025.
Later in 2015, Jeff Cushman became owner and president of Downs Funeral Home, and in 2023 he welcomed Steve Elsmore as business partner and vice president.
A new chapter began in June 2024 with the opening of the Downs Life Celebration Center at 1902 N 34th Street. This modern facility brings all services under one roof, including a chapel, reception space, cremation facilities, and accessible, single-level design.
Today, Jeff Cushman, Steve Elsmore, and their team continue a tradition of service that spans more than 135 years, honoring the legacy established by the Downs family while meeting the evolving needs of the Superior community.
